Curiosity Squared https://validator.w3.org/feed/docs/rss2.html What marketing can learn from the beautiful game The magical mystery of creativity – it’s all quite human really Branding the invisible Home Categories: choose wisely Hidden in plain sight – the metaphors leading marketers astray About Market Research – The Science of People, Not Numbers The brand paradox – what you see is not always what you get Why your competitors don’t hold the answers to your success The Magic of Serendipity in An Age of Efficiency Chefs, creativity & the power of constraints The dark art of storytelling: what we can learn from con artists The fallacy of models: from geography to marketing Why you should discard before you make things better Emotion in advertising: fact & fiction Footer Contact The Fatal Attraction of Marketing Jargon Blog Brands aren’t human, so why do we speak of them as if they are? Sample Page Header